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Built hand-in-hand with family jewelers — from first sale to festival season.

Everything in one place

Every counter task, on one screen.

Beyond design and marketing, the operational bones a jeweler needs — pricing, POS, repairs, clienteling, custom orders, storefront — all built in.

Always know the price of gold

Gold, silver, and platinum rates update continuously. Spot prices auto-calculate margins on repairs, appraisals, and quotes.

Ring up a sale in 10 seconds

Barcode or SKU lookup, split Stripe payments, gift receipts, store credit, layaway tracking — faster than your old register.

Never lose track of a repair

Snap photos, capture details, collect a deposit, print a quote certificate — all from your phone. Alerts before anything goes overdue.

Know every customer by name

Search by loyalty tier, birthday, anniversary, or purchase history. One tap to send a personal WhatsApp message or holiday greeting.

Custom orders that don't slip

Every custom piece — from first sketch to bench to pickup — tracked on a single card. Deposit collected, stages checked off, customer looped in.

Launch your own website tonight

Pick a template, add your inventory, and publish a stunning storefront with unlimited promos and landing pages. No developer needed.

Do the math

One subscription. Seven cancelled ones.

Everything below is already in Crown Jewels — one bill your accountant will actually like.

POS software
Design tool
Email marketing
Booking system
Loyalty program
Website builder
Analytics dashboard
Crown Jewels
A day at the counter

Designed for the jeweler's day.

Every "Attention Needed" card on your dashboard is something your old POS would have let slip.

9:14 AM

Walk-in sale, ring sized

New Sale, charged on the spot. Inventory ticks down, the customer's birthday gets logged for next year.

11:02 AM

Repair intake — gold chain

Intake form captures photos and quote. Status auto-flows through to Due Repairs, you're alerted before it goes overdue.

2:48 PM

Festival promo to 200 customers

Ao Dai Festival is in 9 days. Send a WhatsApp blast to high-value customers — built right into the dashboard.

5:30 PM

Close out, see the day

Daily Sales Trend, Sales by Category, Seller Incentives — your numbers, the moment you lock the door.

AI that earns its keep

Sketch a custom piece in seconds.
Save it. Quote it. Sell it.

The Jewelry Design Generator turns a customer's words into renderings while they're still at the counter. Save to the customer's profile, push a quote with live metal pricing, send the design to WhatsApp — done before they finish their coffee.

Marketing that runs itself

An in-house team of growth agents.

You don't need a marketing hire. Crown Jewels ships with AI planning agents that build the calendar, draft the posts, and time the sends around your festivals, your customers' birthdays, and the moments gold moves.

  • Plans the campaign
    Picks the moment, the audience, the offer — from your calendar and sales history.
  • Writes every post
    Instagram captions, WhatsApp blasts, email subject lines — in your voice, ready to approve.
  • Tracks what worked
    Reads back which channel drove foot traffic and which drove clicks that never converted.
Growth Agent · Campaign Planner
Planning · Diwali · 47 days out

Building a 3-week ramp around Diwali. Top-spending customers get a personal WhatsApp preview 10 days out. Instagram teaser drops T-14. Email offer T-7. Ready for your review.

Instagram
5 posts
WhatsApp
218 sends
Email
1 blast
Storefront
1 landing
Draft · Instagram caption
RegenerateApprove

"Diwali begins with light — and a piece that carries it forward. Our new 22k festival collection is now open for bookings, made in-house, ready by Dhanteras. Come in for a private preview."

#Diwali2026#22kGold#FestivalCollection
Last campaign
+38% foot traffic
Reach
12.4k
Bookings
27
Supply chain, solved

They ask. You find it. Done.

A customer walks in wanting something you don't carry. Old world: three phone calls, two days, maybe a callback. With Crown Jewels: browse, order, shipped — while they're still in the store.

We connect your store to a growing network of top suppliers and fulfillment partners. No manufacturing needed. No inventory risk. Just the product your customer actually wants.

50+
Suppliers connected
< 48 hr
Ordered to shipped
$0
Inventory you carry
Source & Fulfill
1

Customer asks for oval halo setting, 1.5 ct

Just now — walk-in request

2

3 suppliers matched

Supplier A$2,14036 hr
Supplier B$2,28048 hr
Supplier C$2,19040 hr

Ordered — arrives tomorrow morning

Customer notified via WhatsApp

Say yes to every customer

Customer wants something you don't stock? Browse supplier catalogs and order it before they leave the store.

Sell first, source second

No warehouse, no risk. Source finished pieces, loose stones, and custom settings on demand — ship direct to your customer.

The catalog that grows itself

New suppliers and partners are onboarded automatically. Your selection gets wider every month without you lifting a finger.

One workflow, every partner

Casting houses, engravers, stone dealers, shippers — status flows back into the same order card. No back-and-forth on WhatsApp.

Open platform

Plug into the tools you already use.

Crown Jewels is an open platform. Payments, accounting, e-commerce, email — whatever you run today, we meet it where it is. The connector list keeps growing; if it's missing, tell us and we'll add it.

Stripe
Payments
Square
Payments · POS
QuickBooks
Accounting
Shopify
E-commerce
Xero
Accounting
Mailchimp
Email marketing
HubSpot
CRM · Marketing
WooCommerce
E-commerce
And more each month
Request a connector
Don't see your stack? We'll wire it up.
Every integration our customers ask for lands on the roadmap.
Request an integration
By the numbers

Quietly, relentlessly useful.

70%
of dashboard alerts you'd otherwise miss
Surfaced automatically — not buried in spreadsheets.
faster custom quotes vs. pen-and-paper
Sketch with AI, quote with live metal pricing.
4 hrs
saved per week on customer outreach
AI-drafted WhatsApp wishes and festival promotions.
1 sign-in
every store, every staffer
Multi-tenant, role-based, 2FA out of the box.
Built for your customers' calendar

The platform that knows when your customers buy.

Your community's calendar — from Diwali to Christmas to Lunar New Year. Festival reminders, anniversaries, birthdays — surfaced on the dashboard the moment they matter, with one-tap WhatsApp wishes and pre-built promotion templates.

May 10
Ao Dai Festival
Promo to top 200 customers
Send wishes
Aug 19
Raksha Bandhan
Bracelet & rakhi pendant restock
Send wishes
Oct 20
Diwali
Gold-buying season — adjust thresholds
Send wishes
Feb 17
Lunar New Year
Red-thread & charm collection
Send wishes
Customer birthdays
Auto-reminders, one tap to wish
Send wishes
Run it like a real business

Secure. Multi-store. Staff-friendly.

Two-Factor Auth

Protect every store sign-in with TOTP-based 2FA.

Multi-store ready

Run one store or fifty — switch between locations from a single sign-in.

Seller Incentives

Track per-staff performance and run commission programmes out of the box.

Classic Look mode

Staff transitioning from older systems can flip to a familiar layout in one click.

Be ready before the next festival season.

We'll walk through Crown Jewels with your team, set up a sandbox with your inventory, and have you trading in under a week.